Creativity

Canal: Footclub

BETC's Spots Highlight How Much Things Have Moved On

Published on Jul 28, 2017

Editor's Pick

French broadcaster Canal goes retro in its latest campaign, which humorously recalls the innovations we thought exciting in the 1980s in order to remind us how easy it is to watch TV today.

In one spot, seen here, a couple of guys marvel over how an exciting new video recorder means they can go bowling and still not miss their favorite football match. Another ad sees a family going on vacation on their camper van, and taking a TV set with a built-in VHS deck in order to keep the kids entertained. There's also a couple warring over what to watch on TV who take advantage of special two-TV offer, a guy delighted by his membership of a soccer fan club (videos sent in the mail every week) and a family getting totally over-excited by what's on offer at the local video store.

The campaign, created BETC Paris, and directed by Blacktool at Blacktool TV, has fun with the 80s styling and fictional brand names like "Grundt," "Portatech" and "Video Boulevard" which will seem all too familiar to any child of the 80s/90s.

Of course, the point is to reinforce how much things have changed, with all of these TV-watching needs now satisfied by Canal's various offerings like multple screens, family accounts and cloud DVR. But no doubt we'll be laughing at all that, too, in 40 years' time...

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About

Credits

Date
Jul 28, 2017
Agency:
BETC Paris
Client:
Canal
Executive Creative Director:
Stephane Xiberras
Creative Director:
Eric Astorgue
Creative:
Chrystel Jung
Creative:
Romain Ducos
Director:
Blacktool

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