Creativity

Canal+ Lets You Play Director And Get 'In the Skin of the Bear'

Interactive Site Lets You Shout Directorial Instructions into Your Mic

Published on Jun 13, 2014

Editor's Pick

Remember "The Bear"? The amazing spot via BETC Paris made waves a couple of years ago. It starred a peculiar director, named Paul Bearman, whose previous career fueled his ambition.

Now, BETC Paris shows you how you too can be an amazing director just like the Bear, via a new interactive site created in celebration of the Cannes Film Festival. The site lets you cut the scene, then play director. You can ask the actors to recreate the scene in other film genres, like horror or romance, shout instructions via your microphone and put on your own "bearskin."

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About

Credits

Date
Jun 13, 2014
Agency:
BETC Paris
Client:
Canal+
Director:
Adrien Armanet
Actress:
Joséphine Draï
Actor:
Nicky Marbot
Actor:
Bastien Bernini
Actor:
Gaëtano Lucido
Production:
Canal+
Production:
BETC
Production:
BETC Digital
Production:
Iconoclast Interactive
Production:
Anonymous
Production:
Green United
Production:
Mathematic Studios

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