Creativity

A Spectacular Kitchen Commotion Signals a New Era For Canal+

TV Genres Do Battle in Miniature

By Emma Hall. Published on Nov 30, 2016

Editor's Pick

Canal+ compares television content with a chef's ingredients to demonstrate that only the best will do, in a new spot by BETC Paris.

Set in a busy restaurant kitchen, we see cooks preparing an unusual meal with very televisual ingredients and some stunning visual effects.

Eggs are broken to reveal battling mini dinosaurs; thousands of tiny footballers are poured out of a tin; cartoon character are chopped and added to a pan; cars chase each other across the kitchen worktop before being grated into a bowl; and medieval figures squirm as a chef sharpens his knife.

The different ingredients showcase the variety of TV genres available on Canal+ and its sister channel, CanalSat, which are being merged and relaunched as a single destination, Canal. BETC's message is, "Great channels make great TV."

The spot was directed by Antoine Bardou-Jacquet who also directed Honda's famous "Cog" spot for Wieden & Kennedy London in 2003. More recently he directed Kit Harington (Jon Snow from "Game of Thrones") in Crispin Porter & Bogusky's Infiniti spot.

Canal+ and BETC Paris have a long history of creating memorable advertising, most famously "The Bear," which won the 2012 Cannes Craft Grand Prix.

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About

Credits

Date
Nov 30, 2016
Agency:
BETC Paris
Brand Manager:
Guillaume Boutin
Client:
Canal
Brand Manager:
Audrey Brugère
Brand Manager:
Jordane de Villaret
Brand Manager:
Eugenie Rodrigues
Agency Manager:
Bertille Toledano
Agency Manager:
Guillaume Espinet
Agency Manager:
Mathilde Lancon
Agency Manager:
Elsa Magadoux
Agency Manager:
Sophie Gustinelli
Agency Manager:
Marie Chapuis
Executive Creative Director:
Stéphane Xiberras
Creative Director:
Jean-Christophe Royer
Creative Director:
Eric Astorgue
Strategic Planner:
Guillaume Martin
Traffic:
Elodie Diana
Music Creative Director:
Christophe Caurret
TV Producer:
Isabelle Menard
Produciton Company:
Partizan
Sound Production:
Schmooze
VFX:
Unit Image
Post-Production:
Royal Post
Director D.O.P.:
Adntoine Bardou-Jacquet
Director D.O.P.:
Damien Morisot

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