Why Can't This Woman Watch Movies? Canal+ Spain Explains

Cable Company Encourages People To Donate Their Screams To Movie Industry

Published on Mar 11, 2014

Editor's Pick

Spanish cable firm Canal+ Spain is basing its quirky new campaign on a piece of movie industry folklore. As it explains in this film, since 1951 many Hollywood movies have featured a generic scream called The Wilhelm Scream, which was first recorded by actor Sheb Wooley for the movie Distant Drums. The campaign is to replace the Wilhelm Scream with a "scream bank" of other screams -- ostensibly so that Wooley's widow, Linda, won't have to suffer. She's shown in this introductory "documentary," which was shot by FCB at her home in conjunction with the production company HeLo and its director Alex Grossman.

FCB's L.A. And Spain offices worked together on the wider campaign, in which visitors to are encouraged to donate their screams and help save Linda from more pain. Participants can record a scream for three films and then share them through their social channels. Visitors are also invited to vote for the best screams. Canal+ will offer them to well-known Spanish film directors, so that those screams can be used in their movies.

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Mar 11, 2014
FCB - Spain/Los Angeles
Canal+ Spain
Executive Creative Director:
Pedro Soler
Executive Creative Director:
Eric Springer
Creative Team:
Beatriz Pedrosa
Creative Team:
Peio Azkoaga
Creative Team:
Joao Freitas
Brendan Kiernan
Steve DeVore
Thomas Anderson
Kate Borkowski
Kepa Vizcay
Production Company:
Alex Grossman
Seamus Tierney
Sound Director:
Sam Tornero Pulido
Web Developer:
Carlos Lainez
Web Developer:
Miguel Iglesias
App Developer:
Joan Arbo
App Developer:
Mauro Rodriguez
Poster Team:
Beatriz Pedrosa
Poster Team:
Marian de la Fuente
Creative Planner:
Manuel Lopez

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