Why Can't This Woman Watch Movies? Canal+ Spain Explains

Cable Company Encourages People To Donate Their Screams To Movie Industry

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Spanish cable firm Canal+ Spain is basing its quirky new campaign on a piece of movie industry folklore. As it explains in this film, since 1951 many Hollywood movies have featured a generic scream called The Wilhelm Scream, which was first recorded by actor Sheb Wooley for the movie Distant Drums. The campaign is to replace the Wilhelm Scream with a "scream bank" of other screams -- ostensibly so that Wooley's widow, Linda, won't have to suffer. She's shown in this introductory "documentary," which was shot by FCB at her home in conjunction with the production company HeLo and its director Alex Grossman.

FCB's L.A. And Spain offices worked together on the wider campaign, in which visitors to www.leavewilhelmalone.com are encouraged to donate their screams and help save Linda from more pain. Participants can record a scream for three films and then share them through their social channels. Visitors are also invited to vote for the best screams. Canal+ will offer them to well-known Spanish film directors, so that those screams can be used in their movies.

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About

Credits
Date
Mar 11, 2014
Agency:
FCB - Spain/Los Angeles
Client:
Canal+ Spain
Executive Creative Director:
Pedro Soler
Executive Creative Director:
Eric Springer
Creative Team:
Beatriz Pedrosa
Creative Team:
Peio Azkoaga
Creative Team:
Joao Freitas
Producer:
Brendan Kiernan
Producer:
Steve DeVore
Producer:
Thomas Anderson
Producer:
Kate Borkowski
Producer:
Kepa Vizcay
Production Company:
HeLo
Director:
Alex Grossman
Lighting:
Seamus Tierney
Sound:
Sam Tornero Pulido
Web Developer:
Carlos Lainez
Web Developer:
Miguel Iglesias
App Developer:
Joan Arbo
App Developer:
Mauro Rodriguez
Poster Team:
Beatriz Pedrosa
Poster Team:
Marian de la Fuente
Planner:
Manuel Lopez
Tags
Category
Industry
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