Creativity

Canal+: The Bear -- Cannes 2012 Film Craft Grand Prix

Dare to dream.

Published on Oct 12, 2011

Editor's Pick

BETC's television spot directed by Matthijs van Heijningen for French broadcaster Canal+ combines comedy and stunning visuals to take #5 in our Best of 2011 television category. The campaign emphasizes how committed Canal+ is to good cinema, from its music to its actors and more. The passion is personified in the star of this spot, a peculiar director named Paul Bearman, whose previous career only fueled his ambitions to be behind the camera.

The broadcaster's last ad push was with "Closet," also directed by van Heijningen.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 12, 2011
Agency:
BETC Euro RSCG
Client:
Canal+
Global Creative Director:
Stéphane Xiberras
Art Director:
Eric Astorgue
Assistant Art Director:
Julien Schmitt
Copywriter:
Jean-Christophe Royer
Strategic Planning:
Clarisse Lacarrau
Traffic:
Loren Hecker
TV Producer:
Isabelle Menard
TV Producer:
David Green
Sound Production:
Gum
Music:
Eric Cervera
Production Company:
Soixante Quinze
Special Effects:
Mikros Image
Director:
Matthijs van Heijningen

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.