Canal+: The Bear -- Cannes 2012 Film Craft Grand Prix

Dare to dream.

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Editor's Pick

BETC's television spot directed by Matthijs van Heijningen for French broadcaster Canal+ combines comedy and stunning visuals to take #5 in our Best of 2011 television category. The campaign emphasizes how committed Canal+ is to good cinema, from its music to its actors and more. The passion is personified in the star of this spot, a peculiar director named Paul Bearman, whose previous career only fueled his ambitions to be behind the camera.

The broadcaster's last ad push was with "Closet," also directed by van Heijningen.

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About

Credits
Date
Oct 12, 2011
Agency:
BETC Euro RSCG
Client:
Canal+
Global Creative Director:
St├ęphane Xiberras
Art Director:
Eric Astorgue
Assistant Art Director:
Julien Schmitt
Copywriter:
Jean-Christophe Royer
Strategic Planning:
Clarisse Lacarrau
Traffic:
Loren Hecker
TV Producer:
Isabelle Menard
TV Producer:
David Green
Sound Production:
Gum
Music:
Eric Cervera
Production Company:
Soixante Quinze
Special Effects:
Mikros Image
Director:
Matthijs van Heijningen
Category
Genre
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