Just Where Is This Epic Sci-Fi Trailer Leading?

Ad for Canal+ Looks Like the Next Futuristic Blockbuster

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An epic science fiction film, with robots and stone bearers in capes navigating in a bleak landscape, appears to be leading up to a momentous conclusion in this ad from Canal+ in France. The fact that it's all done so convincingly (it was shot in Iceland by Partizan director Antoine Bardou-Jacquet) makes it all the more effective when the final frame isn't quite what we were expecting.

The ad, by BETC Paris, promotes the cable provider's Wi-Fi viewing box.

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About

Credits
Date
Jul 01, 2015
Agency:
BETC Paris
Brand Management:
Alice Holzman
Client:
Canal+
Brand Management:
Guillaume Boutin
Brand Management:
Audrey Brugère
Brand Management:
Coline Andrè
Agency Management:
Bertille Toledano
Agency Management:
Guillaume Espinet
Agency Management:
Elsa Magadoux
Agency Management:
Jèrèmy Taffin
Executive Creative Director:
Stèphane Xiberras
Creative Director:
Olivier Apers
Art Director:
Sophian Bouadjera
Copywriter:
Lucas Bouneou
TV Producer:
David Green
TV Producer:
David Brakha
Production:
Partizan
Post Production:
Royal Post
Post Production:
Brice Colinet
Montage:
Sophie Reine
VFX:
Mathematic
Sound Production:
Kouz
Exe Production:
True North
Director:
Antoine Bardou-Jacquet
Cinematographer:
Matias Boucard

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