Creativity

Canal+ Takes On The Nativity In A Spot Not Recommended For Christians

TV Beats Crib As French Broadcaster Re-Imagines Bethlehem

Published on Dec 02, 2013

Editor's Pick

French broadcaster Canal+ is not the only broadcaster this year to tell us that the true meaning of Christmas is sitting round the widescreen with the family (see Sky, Netflix and others). But it's the only one to do it quite such a blatant way. This spot, by BETC Paris, shows a single Wise Man following the star to Bethlehem to find the holy family engrossed in holiday TV -- baby abandoned in the manger. While this definitely won't impress Christians (and even the non-religious might be depressed at the suggestion that TV is our new religion), others are bound to stifle a guilty laugh. The ad was directed by Gary Freedman through The GlueSociety/Wanda.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 02, 2013
Agency:
BETC Paris
Client:
Canal+
Creative Director:
Stephane Xiberras
Creative Director:
Olivier Apers
Artistic Director:
Francis De-Ligt
Copywriter:
Nathalie Dupont
Traffic:
Coralie Chasset
TV Producer:
David Green
Production Company:
Wanda
Director:
The Glue Society (Gary Freedman)
Sound Production:
Gum

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.