Creativity

Cancer Society of Finland: Tobacco Body

Anti-smoking warning for the iPad generation.

Published on Sep 07, 2012

Editor's Pick

The Cancer Society of Finland worked with agency 358 Helsinki on Tobacco Body, a site designed for iPad use, which is aimed at teachers showing children the effects that cigarette smoking has on the body. Meant to update the traditional 'black lung' type anti-smoking posters for the iPad-wielding generation, the site allows users to scroll over the bodies of a boy or girl to compare the differences between non-smokers and smokers on various body parts.

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Credits

Date
Sep 07, 2012
Agency:
358 Helsinki
Client:
Cancer Society of Finland
Creative Director:
Erkki Izarra
Creative Director:
Maria Friedman
Creative Director:
Ville Kovanen
Copywriter:
Valtteri Vakeva
Copywriter:
Jonathan Mander
Copywriter:
Anna Lundqvist
Graphic Designer:
Pol Sosona
Producer:
Krista Durchman
Producer:
Peggy Petrell
Photographer:
Kimmo Syvari
Production Company:
!noob

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