Creativity

New York Is Getting Hijacked ... by Killer Candy

Stunts Start Today as Candy Crush Saga's Latest Game Goes Global

Published on Nov 21, 2014

Editor's Pick

New York City gets hijacked by candy in this colorful, pyschedelic spot for Candy Crush Soda Saga, the sister title to the monstrously successful Candy Crush Saga mobile game. The game's launch this week is backed by an international campaign that includes TV ads in 20 countries. Directed by Traktor and featuring some impressive and frankly sinister VFX -- people's heads turn into gigantic pieces of candy and a huge gummy bear hovers over the city -- it's set to "I Want Candy" (well, what other track would do here?)

London's WCRS created the commercial for King, owner of the Candy Crush Saga game. It will run in 20 countries from now until Christmas, backed by a wider campaign that includes public transit takeovers and outdoor stunts in London, New York, Sydney, Paris and Berlin. The stunts kicked off today with the firing of jets of purple soda into the air at London's Tower Bridge and on Broadway in New York.

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About

Credits

Date
Nov 21, 2014
Agency:
WCRS
Client:
Candy Crush
Creative Director:
Jo Moore
Creative:
Alex Bingham
Creative:
Conrad Swanston
Agency Producer:
Hannah Needham
Agency Producer:
Eliot Liss
Agency Producer:
Hayley Ingliss
Agency Producer:
Emily Mules
Agency Producer:
Camille Sims
Agency Producer:
Nickie Dixon
Account Handler:
Julian Hough
Account Handler:
Hollie Alexander
Account Handler:
Tim Ryan
Account Handler:
Nick Fokes
Account Handler:
Gareth Hughes
Account Handler:
Francesca Sale
Planner:
Matt Willifer
Planner:
Hayley Pardoe
Planner:
Rory Foster
Media Agency:
Starcom MediaVest
Director:
Traktor
Production Company:
Traktor
Producer:
Richard Ulfvengren
Editor:
Edward Line
Post-Production:
MPC-LA
Audio:
Patch Rowland
Localisation:
Hogarth

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