Creativity

Cannes: Future Lions

The students will get a chance to show the masters a thing or two in the first-ever "Future Lions Competition" at this year's Cannes Lions Advertising Festival. Co-organized by AKQA, the competition calls out the advertising

Published on Apr 07, 2006

Editor's Pick

The students will get a chance to show the masters a thing or two in the first-ever "Future Lions Competition" at this year's Cannes Lions Advertising Festival. Co-organized by AKQA, the competition calls out the advertising students of today to prove who among them are the advertising superstars of tomorrow. "The inspiration for issuing this challenge to ad students around the world came after seeing so many books at portfolio shows that contained mostly print ads and TV scripts," says AKQA/New York executive creative director Lars Bastholm, "when what we were looking for was people who approach advertising from a different perspective than the generations who have gone before them. Not necessarily interactive—just more influenced by the way media is consumed today."

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About

Credits

Date
Apr 07, 2006
Client:
Cannes
Agency:
AKQA San Francisco

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