Creativity

Ted Royer, Benjamin Palmer and Other Creatives Replicate Stock Photos in Cannes Lions Campaign

McCann London Features Creatives Who Are So Excited They Went to Cannes

Published on Apr 24, 2014

Editor's Pick

McCann London's 2014 ad campaign for the Cannes Lions International Festival of Creativity (June 15 to June 21) features award-winning, well-known creatives and industry folks replicating cheesy poses from stock photos. Shot by Max Oppenheim, the creatives in the photos include Amir Kassaei of DDB, Droga5's Ted Royer, Ogilvy China's Sean Sim, Cindy Gallop, AKQA's James Hilton and The Barbarian Group's Ben Palmer. Each of them is super wow-excited about Cannes -- each execution, shot in a boring, dreary office space features the phrase "You'll come back as pumped a stock photo model." The ads feature relevant search terms like "Success," "Winning," "Energized," "Cannes," and "Pumped."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 24, 2014
Agency:
McCann
Chief Creative Officer:
Robert Doubal
Client:
Cannes Lions
Chief Creative Officer:
Lolly Thomson
Creative Director:
Mike Oughton
Copywriter:
Mike Oughton
Art Director:
Simon Hepton
Digital Team:
Thomas Ilum
Digital Team:
Carl Rapp
Typographer:
Gary Todd
Producer:
Anna Henderson
Photographer:
Max Oppenheim

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.