Watch Out, This Canon Spot Could Induce Vertigo

Latest 'Come and See' Spot Features Photographers Climbing the World's Tallest Hotel

Published on

Editor's Pick

Canon's photography-showcasing "Come and See" campaign (whose previous spots included Gladiator Football and Urban Deer), continues with this vertigo-inducing spot filmed in Dubai.

It follows Russian photographers Vadim Makhorov and Vitaliy Raskalov, whose mission is to search for unique photos that can only be captured from the tallest buildings, which they then instantly share with their community. Here, they climb Dubai's 72-story JW Marriott Marquis -- the world's tallest hotel, at 355 meters (or about 1,165 feet). Canon's online hub displays the amazing images the pair took from the skyscraper. Academy A+ director Niall O'Brien shot the film shown here, while the wider campaign, by JWT London, also includes digital content, print and outdoor.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 13, 2015
JWT London
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age