Creativity

Surfers Ride an Inner-City River in Canon's Latest 'Come and See' Film

Mobile Experience Lets Viewers Take Their Own Photos of the Action

By Alexandra Jardine. Published on Sep 08, 2016

Editor's Pick

Canon's "Come and See" campaign, launched originally in 2014, has found plenty of material to showcase amazing photographic opportunities including urban deer, skiing pulled by horses and gladiator football. The latest film finds yet another unusual sight for photography enthusiasts to experience: urban surfers riding a river in the center of Munich.

Shot on the Eisbach River in 180-degree video, the campaign allows mobile viewers to browse the scene whilst simulating the experience of shooting a fast-moving subject for themselves. They can save their shots directly to their device and share them online. The experience also allows viewers to watch the surfing at three different zoom levels, while learning about different camera techniques and technologies throughout the film via interactive hotspots.

The campaign is by JWT London, and directed by Tom Rijpert, through production company MediaMonks.

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About

Credits

Date
Sep 08, 2016
Agency:
JWT London
Client:
Canon
Executive Creative Director:
Russell Ramsey
Creative Director:
Barry Christie
Creative:
Morten Legarth
Creative:
Ben Hopkins
TV Producer:
Toby Clifton
Assistant Producer:
Rosanna Lawson Planners
Creative Agency:
Kris Flemington
Creative Agency:
Amy Lewis
Global Director:
Deborah Kerr
Board Account Director:
Rafael Freitas
Account Director:
Rachael Anthony
Account Director:
James Wilkinson
Project Director:
Simon Monaghan
Project Manager:
Romana Kit
Project Manager:
Susan Baumerder
Project Manager:
Rodrigo Alberini
Media Agency:
PHD Media
Planner:
Keita Shinokubo
Planner:
Nolwen Rivet
Planner:
Eider Ayestaran
Planner:
Andrew Bailey
Production Company:
MediaMonks
Director:
Tom Rijpert
Director of Photography:
Serge Teulon
Photographer:
Samo Vidic
Sound:
MediaMonks

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