Creativity

Canon: Never Again Concert

A Boy Finds His Parents' Private Photo Collection, a Dad Is Arrested and a Priest Loses an Important Speech

Published on Aug 06, 2015

Editor's Pick

Sometimes, it's not so practical to go all-digital, as seen in a trio of funny new spots promoting Canon's Pixma copier/printer out of Grey N.Y. Directed by Michael Andrews and Daniel Mabe, the ads show how wrong things can go if you don't keep a paper copy of your documents on hand.

Each spot begins with characters quietly uttering, "Never again," as they think back to embarrassing moments that could have been averted, had they only gone analog.

In "Touchdown," a boy looks through a camera in search of a football pic, only to find his parents' very private photo collection, sending his mom tripping in a mad rush to prevent him from seeing more. If only she'd printed her private photos and stashed them away.

Another spot, "Eulogy," shows a priest freestyling a funeral speech and shocking mourners in the process about how little he knows about the deceased because his tablet kicks out on him. (Father of one? Nope. Devoted husband? Not quite.)

A third ad features a concert-goer who tries to make it in the venue with a failed ticket app -- ending up getting cuffed and thrown against a cop car instead.

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About

Credits

Date
Aug 06, 2015
Agency:
Grey New York
Chief Creative Officer – Global:
Tor Myhren
Client:
Canon
Chief Creative Officer New York:
Andreas Dahlqvist
Executive Creative Director:
Steve Krauss
Executive Creative Director:
Ari Halper
Group Creative Director:
Stu Mair
Group Creative Director:
Anthony DeCarolis
Associate Creative Director:
Noel Hamilton
Copywriter:
Reagan Ward
Art Director:
Ian Liu
Project Manager:
Emma Tonetti
Producer:
Lauren Tuttman
Partner:
Rick Cusato
SVP, Account Director:
Nikki Maizel
VP, Account Director:
Cristina Fotieo
Account Executive:
Genevieve Gray
Assistant Account Executive:
Abel Flint
Senior Planner:
Steve House
Production Company:
Vision
Director:
Michael Andrews
Director:
Daniel Mabe
Director of Photography:
Jordan Parrott
Editor:
Jesus Sepulveda
Editor:
Adam Talaid
Music/Sound Design:
Zachary Pollakoff
Music/Sound Design:
Dante Desole

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