What's on Your Bucket List? Seniors Fly Fighter Planes and Race Cars With a Little Help From Nik Wallenda and Canon

'Rebel With a Cause' Campaign Focuses on Making Dreams a Reality

By George Slefo. Published on Dec 02, 2015

Editor's Pick

Canon's iconic "Image Is Everything" campaign introduced the company's first Rebel SLR camera in a video that included Andre Agassi, a pair of black sunglasses and a white Lamborghini.

Twenty-five years later, Canon is still promoting that same camera: The popular EOS Rebel series, which is aimed at entry-level and aspiring photographers. But this time it's focusing more on experiences than image.

Canon's latest brand push brings daredevil wire walker Nik Wallenda to a senior center in Sarasota, Fla., where he helps residents realize dreams on their bucket list. The campaign, dubbed "Rebel With a Cause," centers around six different "rebels" who all have a message they want to share. In Mr. Wallenda's case, it's getting people to check off whatever is at the top of their bucket list.

Read more about the campaign in the full-length version of this story at

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Dec 02, 2015

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