Creativity

Canon: The Story Behind the Still

What do you make of this picture?

Published on Jan 07, 2010

Editor's Pick

Pulitzer Prize-winning director/photographer Vincent LaForet has teamed with Canon to encourage consumers to build out a film-driven story from the seed of a single snapshot. Launching today at CES, the contest, housed on Vimeo, is part of Grey's "Beyond the Still" Campaign, which promotes Canon's new DSLR line that can take both stills and HD video. It kicks off with a LaForet-directed short film, The Cabbie, inspired by a single still. That short ends with another still meant to inspire the subsequent seven chapters of the story created by other fillmmakers, who will be able to submit their own interpretations starting on January 15.

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About

Credits

Date
Jan 07, 2010
Agency:
Grey New York
Chief Creative Officer:
Tor Myhren
Client:
Canon
Group Creative Director:
Ari Halper
Group Creative Director:
Steve Krauss
Associate Creative Director:
Eric King
Associate Creative Director:
Stuart Mair
Art Director:
Elinor Buchler
Executive Producer:
Nick Childs
Producer:
Madhuri Sharma
Production Company:
Laforet Visuals
Line Producer:
Darrin Ball
Director:
Vincent LaForet
Director of Photography:
Eric Larson
Production Supervisor:
Randy Emfinger
Editorial Company:
Plastercity
Editor:
Patrick J. Bellanger

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