Creativity

Charles Barkley Has a Bad Sense of Direction in Capital One Final Four Ad

Samuel L. Jackson and Spike Lee Are Exasperated in Funny Spot

Published on Mar 19, 2015

Editor's Pick

NBA vet Charles Barkley roadtrips ESPN Sportscenter-style, with actor Samuel L. Jackson riding shotgun and director Spike Lee in the back seat, all the way to the NCAA Final Four -- or so he thinks, in this funny ad for Capital One out of DDB Chicago.

Mr. Barkley tells his fellow passengers, "Wake up, boys, we're finally here! In the Annapolis!" as he pulls into the city of Annapolis, Maryland. Mr. Lee folls his eyes (he actually directed the ad) and Mr. Jackson launches into one of his familiar tirades because, of course, the Final Four stadium is in Indianapolis, Indiana.

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About

Credits

Date
Mar 19, 2015
Agency:
DDB Chicago
Client:
Capital One
Director:
Spike Lee

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