Creativity

Capri Sun: Mom

The many uses of Capri Sun.

Published on May 23, 2012

Editor's Pick

Saatchi NY presents its first work for the drink that makes you nostalgic for your childhood, Capri Sun. Two spots, "Bear," and "Mom," produced out of Skunk and directed by Ne-O, have powerful voiceovers narrating some tall tales. In "Bear," a young boy fights a "Cy-Bear" in his backyard, vanquishing him with a pretty interesting weapon, while in "Mom," an over-protective mom who would like to be there for her son, all the time, finds a way to protect him without embarrassing him.

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Credits

Date
May 23, 2012
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Con Williamson
Client:
Capri Sun
Creative Director:
Alex Lea
Creative Director:
Justin Ebert
Executive Producer:
John Doris
Art Director:
Alex Lea
Copywriter:
Justin Ebert
Production Company:
Skunk
Director:
Neo
Director of Photography:
Benoit Delhomme
Executive Producer:
Juliet Naylor
Line Producer:
William Grieve
Editing House:
Cosmo Street NYC
Editor:
Dominic Leung
Assistant Editor:
Mark Potter
Producer:
Stacey Piculell
Executive Producer:
Maura Woodward
Visual Effects:
Moving Picture Company
Visual Effects Supervisor:
Dean Robinson
Flame Artist:
Aska Osaka
Producer:
Derek Macleod-Vielleux
Colorist:
Jean-Clement
Sound Mixer:
Phillip Loeb
Sound Mix:
Heard City

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