Captain D's, Twang: POP and Package Design

Among the new packaging designs for Twang flavored salts, from Sullivan Higdon & Sink, are these snappy individual packets of the offbeat product. A Twang box design was featured in the April Advertising/Design Annual issue of Creativity

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Among the new packaging designs for Twang flavored salts, from Sullivan Higdon & Sink, are these snappy individual packets of the offbeat product. A Twang box design was featured in the April Advertising/Design Annual issue of Creativity, and all the boxes (which hold tiny bottles of the product), including some more-recent designs, are seen in this showcase. So what's up with putting salt in your beer? "Flavored salts are not all that unusual in south Texas," explains CD John January. "People use them on foods, adult beverages and sometimes by themselves. Seriously. Twang is a homegrown company from San Antonio, and we wanted to play off the design cues from that region, the Southern Texas motif
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About

Credits
Date
Jun 06, 2005
Client:
Captain D's, Twang
Creative Director:
John January
Art Director:
Matt Wegerer
Copywriter:
Tug McTighe
Agency:
Sullivan Higdon & Sink Kansas City
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