Former England soccer captain Rio Ferdinand, One-Day International cricket Captain Eoin Morgan and Argentinian polo captain Nacho Figueras are just some of the many "captains" who appear in a new global campaign for Captain Morgan rum.
The ad, created by Anomaly New York and directed by Ulf Johansson of Smith & Jones, sees the Diageo-owned brand's swashbuckling "Captain Morgan" character enter a bar and greet everyone with "captain." In fact, the script is almost entirely made up of the word, as, as well as the famous sports captains, there are naval and airline captains in the mix. Oh, and an ordinary guy called Dave, who's not a captain.
The ad breaks first in the U.K. and roll out to further markets later this year.