Creativity

See What Your Favorite Places Will Look Like after Sea Levels Rise

BBDO and Proximity Singapore Create CarbonStory Powered Simulator in New Digital Campaign

Published on May 07, 2014

Editor's Pick

With World Environment Day only a month away, BBDO and Proximity Singapore have joined forces with the crowdfunding platform CarbonStory to create "World Under Water," a new digital campaign. The interactive site prompts visitors to click on the name of an iconic city -- from New York to Singapore. It will then present a simulation of said place submerged in water, as a result of rising sea levels. The sight and sound of the rippling open water as Times Square and the Arc de Triomphe become glorified ponds potentially will trigger in viewers a sense of distress. For added discomfort, visitors can enter any address -- like their childhood homes or a places they hope to visit someday -- on Google Street View to see what they would look like under water too.

Besides the search bar and major city names, the site has only one other button, which reads "Take Action" -- a gentle, but urgent reminder for visitors to "raise your voice, not sea-levels."

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About

Credits

Date
Apr 30, 2014
Agency:
BBDO Proximity
CCO:
Ronald Ng
Client:
CarbonStory
Creative Director:
Melanie Clancy
Copywriter:
Nikhil Panjwani
Copywriter:
Firrdaus Yusoff
Copywriter:
Melanie Clancy
Art Director:
Gary Lim
Art Director:
Savio Fonseca
Art Director:
Shum Qi Ho
Tech Team:
Laurent Thevenet
Tech Team:
Alfred Tan
Tech Team:
Tristan Soriaga
Tech Team:
Aimee Sohn
Tech Team:
Timothy Vazquez
Production:
Denise Loke
Production:
Ann May Chua
Production:
Nicolyn Marino
Account Management:
Fiona Huang

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