Creativity

Dads Audition for World's Toughest Job in Father's Day Ad from Cardstore

Brand Set Up Fake Casting Call for Men to Play Fathers

Published on Jun 03, 2014

Editor's Pick

What could be as tough a job as being a mum? Being a Dad of course. American Greetings' Cardstore and Mullen have followed up their heartwarming Mother's Day ad, "Toughest Job in the World" , with a Father's Day addition. While the previous effort set up an interview for a fake job, this time the brand set up a fake casting call for actors to play Dads; they weren't told the job had anything to do with American Greetings. The ad shows clips of the auditions, before telling us "In real life, there's no script for being a Dad."

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About

Credits

Date
Jun 03, 2014
Agency:
Mullen Boston
Chief Creative Officer:
Mark Wenneker
Client:
Cardstore
ECD:
Tim Vaccarino
ECD:
Dave Weist
Creative Director:
Jon Ruby
Copywriter:
Latasha Ewell
Art Director:
Sarah Dudek
Executive Director of Integrated Production:
Liza Near
Head of Broadcast:
Zeke Bowman
Producer:
Vera Everson
Production Company:
Hungry Man
Director:
Hank Perlman
Executive Producer:
Kevin Byrne
DOP:
Eric Steelberg
Producer:
Joshua Greenberg
Editorial:
PS260
Editor:
JJ Lask
Assistant Editor:
Colin Edelman
Senior Producer:
Laura Lamb Patterson
Color/Finishing:
PS260
Colorist:
Michael Marciano
Audio Post:
Plush - New York
Sound Design & Mix:
Rob Fielack
Music:
Human

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