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Dads Audition for World's Toughest Job in Father's Day Ad from Cardstore

Brand Set Up Fake Casting Call for Men to Play Fathers

Editor's Pick

What could be as tough a job as being a mum? Being a Dad of course. American Greetings' Cardstore and Mullen have followed up their heartwarming Mother's Day ad, "Toughest Job in the World" , with a Father's Day addition. While the previous effort set up an interview for a fake job, this time the brand set up a fake casting call for actors to play Dads; they weren't told the job had anything to do with American Greetings. The ad shows clips of the auditions, before telling us "In real life, there's no script for being a Dad."

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About

Credits
Date
Jun 03, 2014
Agency:
Mullen Boston
Chief Creative Officer:
Mark Wenneker
Client:
Cardstore
ECD:
Tim Vaccarino
ECD:
Dave Weist
Creative Director:
Jon Ruby
Copywriter:
Latasha Ewell
Art Director:
Sarah Dudek
Executive Director of Integrated Production:
Liza Near
Head of Broadcast:
Zeke Bowman
Producer:
Vera Everson
Production Company:
Hungry Man
Director:
Hank Perlman
Executive Producer:
Kevin Byrne
DOP:
Eric Steelberg
Producer:
Joshua Greenberg
Editorial:
PS260
Editor:
JJ Lask
Assistant Editor:
Colin Edelman
Senior Producer:
Laura Lamb Patterson
Color/Finishing:
PS260
Colorist:
Michael Marciano
Audio Post:
Plush - New York
Sound Design & Mix:
Rob Fielack
Music:
Human

See more credits

Category
Genre
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