Creativity

This Charity Campaign Posted Instagram Stories From Women in Developing Countries

Care and BBDO Paris Sent Documentary Makers to Madagascar, Ecuador, Ivory Coast and More

By Alexandra Jardine. Published on Nov 14, 2017

Editor's Pick

A campaign by French NGO Care has been using Instagram Stories to highlight the lives of women in developing countries.

From Nov. 6 to 12, Care shared the daily lives of women from the other side of the world on its Instagram account @care_france. Agency BBDO Paris sent two documentary filmmakers to meet each woman and guided them to record their everyday life with a smartphone, just as any Instagrammer would do in France.

The campaign gave Instagram users an insight into the daily lives of a street cleaner in Madagascar, a farmer in Ecuador, an Afghan refugee in Athens, a preschool teacher in Morocco, an HIV-positive housewife in Thailand, a water bag vendor in Ivory Coast and a young mother of five in Romania. French celebrities including actor Pierre Niney and presenter Ophélie Meunier donated their own Instagram Stories to share the women's posts.

"These are women who are just like us in many ways: their spirit, those little daily moments such as meals and tender moments with their children, but who live in a complete different reality, in very precarious conditions," says Valerie Accary, president of BBDO Paris, in a statement.

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Credits

Date
Nov 14, 2017
Agency:
BBDO Paris
Client:
Care
Creative Director:
Matthieu Elkaim
Art Director:
Théophile Robaglia
Copywriter:
Joseph Rozier
President:
Valérie Accary
Account Director:
Charlotte Montrichard
Account Executive:
Manon Debus Pesquet
Production Director:
Julien Sanson
Post Production Director:
Martine Ferey
TV Producer:
Morgane Bohn
Film Editor:
Pierre Deshayes
Head of Social Media:
Pierre Engélibert
Social, Media & Influence Strategist:
Eleonore Berthier-Milot
Senior Social Media Creative:
Guillaume Aubert
Social Media Manager:
Jeremy Communier
Communications Director:
Lauren Weber
Social influence & eRP:
Auriane Desplanches
Documentary Filmmaker:
Aaron Chervenak
Documentary Filmmaker:
Dimitri Grimblat
Producer:
Guillaume Boulte
President:
Arielle de Rothschild
Chief Executive:
Philippe Lévêque
Marketing & Communication Director:
Emanuela Croce
Head of Communication Department:
Laury-Anne Bellessa

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