CARE: Vivienne Stevenson's Facebook Page

A model goes south on Facebook.

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In order to increase awareness about the Chabad Addiction Rehabiliation Centre (CARE) in South Africa, Saatchi & Saatchi Johannesburg created a Facebook page for a fictitious rising star model named Vivienne Stevenson. Over time, as her career progresses, her Facebook followers witness her drinking and drug use reach dangerous levels until she finally decides to check into rehab, after which the true nature of the site is revealed.

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Nov 22, 2010
Saatchi & Saatchi Johannesburg
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