CareerBuilder.com: Anonymous Tip Giver
As part of its Super Bowl XLIII campaign for Careerbuilder.com, Wieden + Kennedy, Portland has launched a web component that lets you tell it how it is via email or phone to a bad boss or colleague.
With "Anonymous Tip Gi
As part of its Super Bowl XLIII campaign for Careerbuilder.com, Wieden + Kennedy, Portland has launched a web component that lets you tell it how it is via email or phone to a bad boss or colleague.
With "Anonymous Tip Giver," the agency created a site that features four different characters who will deliver your candid messages including a dapper croc, a zombified employee and an exec who's suffering from a wardrobe malfunction.
The Tip Giver lets you type in your own verbal jab or choose from a handful of pre-written messages. You can also customize male and female voices for each character and record your message into a phone using the provided number and code.
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- Average user rating:
- 2.00
- Number of user ratings:
- 3
Full Credits
- Client:
- CareerBuilder.com
- Agency:
- Wieden + Kennedy Portland
- Executive Creative Director:
- Mark Fitzloff
- Executive Creative Director:
- Susan Hoffman
- Digital Director:
- Sean O'Brien
- CD/Copywriter:
- Jason Bagley
- CD/Art Director:
- Danielle Flagg
- Copywriter:
- Jason Kreher
- Animator:
- Anouck Iyer
- Interactive Developer:
- Grand Unified (Kenneth Woodruff)
- Executive Interactive Producer:
- Marcelino J. Alvarez
- Executive Interactive Producer:
- Kris Hanson
- Interactive Producer:
- Mary Alberque
- Interactive Designer:
- Kiem Vu
- Developer:
- Trent Johnson
- Photographer:
- Michael Millikan
- Management Supervisor:
- Maggie Entwistle
- Development Partner:
- Oddcast Oddcast
Date
Jan 29, 2009
Tags
North America. U.S., media, user generated content, Super Bowl XLIII
