Creativity

Jason 'Khal Drogo' Momoa Directs Madison Bumgarner in Carhartt's Latest Manly Man Ad

Brawn's on Both Sides of Camera for Brand's Recent Musclebound Push

Published on Mar 25, 2015

Editor's Pick

Workwear brand Carhartt, which has been serving up advertising with an ultra manly message, delivers another musclebound spot starring San Francisco Giants pitcher Madison Bumgarner chopping trees. On the other side of the camera, Jason Momoa (perhaps best known as an actor playing brawny roles like Khal Drogo on "Game of Thrones" and soon, the new Aquaman), directed the ad out of his production company, Pride of Gypsies, during the off-season at Madison's ranch in North Carolina.

According to the brand, Carhartt's film crew followed Madison around his ranch shooting him doing typical, everyday chores without a script. There's also a documentary-style Youtube film in which he discusses how tough it is to be a baseball player and a rancher.

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About

Credits

Date
Mar 25, 2015
Agency:
Carhartt In-House
Client:
Carhartt
Creative Director:
Brian Bennett
Art Director:
Ron Harper
Art Director:
Travis Yarrington
Copywriter:
John Wargo
Copywriter:
Brian Bennett
Producer:
Chris Robinson
Production Company:
Pride of Gypsies
Director:
Jason Momoa
Director of Photography:
Brian Mendoza
Producer:
James Mendoza

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