Creativity

Real Men Do Authentic Work in Carhartt in Brand's Latest Striking Spot

Campaign From Anomaly Features Loggers, Construction Workers and More

By Alexandra Jardine. Published on Oct 06, 2015

Editor's Pick

Carhartt is great at strikingly shot advertising that celebrates manly men -- and its latest ad does it again, this time featuring real-life tough guys doing real jobs. In the spot, by Anomaly, construction workers, loggers, demolition experts and ranchers show off the brand's Full Swing range of workwear to a clanging beat that chimes with the sounds of their tools. The ad was directed by Josh Greenbaum of Delerio Films. This is a brand that sure knows how to make workwear look sexy, and also achieve that authenticity that other fashion brands can only strive towards.

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About

Credits

Date
Oct 06, 2015
Agency:
Anomaly New York
Client:
Carhartt
Director:
Josh Greenbaum
Production Company:
Delerio Films
Executive Producer:
Chris Leggett
Producer:
Hannah Bombelles
Original Music/Sound Design:
John Piscitello
Client Creative Director:
Brian Bennett

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