Real Men Do Authentic Work in Carhartt in Brand's Latest Striking Spot

Campaign From Anomaly Features Loggers, Construction Workers and More

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Editor's Pick

Carhartt is great at strikingly shot advertising that celebrates manly men -- and its latest ad does it again, this time featuring real-life tough guys doing real jobs. In the spot, by Anomaly, construction workers, loggers, demolition experts and ranchers show off the brand's Full Swing range of workwear to a clanging beat that chimes with the sounds of their tools. The ad was directed by Josh Greenbaum of Delerio Films. This is a brand that sure knows how to make workwear look sexy, and also achieve that authenticity that other fashion brands can only strive towards.

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Oct 06, 2015
Anomaly New York
Josh Greenbaum
Production Company:
Delerio Films
Executive Producer:
Chris Leggett
Hannah Bombelles
Original Music/Sound Design:
John Piscitello
Client Creative Director:
Brian Bennett
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