Creativity

Awful Weather Has Never Looked So Inviting as in This Carhartt Ad for Manly Men

Outerwear Brand's Stylish Film Has Attitude

Published on Oct 29, 2014

Editor's Pick

Carhartt, the American outerwear and workwear brand, orders us to defy the weather in this stylishly shot film promoting its Rain Defender jackets and sweatshirts. Featuring more rain than the U.S. version of "The Killing," and filmed in unrelenting gloom by Furlined's Douglas Avery, it shows a range of blue-collar workers, from lumberjacks to snow-plow drivers, enduring the weather while attitudinal statements such as "Nobody ever built anything from inside a truck" flash across the screen. This is advertising for tough guys -- and a strong message for the brand.

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About

Credits

Date
Oct 29, 2014
Agency:
Carhartt In-House
Client:
Carhartt
Prod. Co.:
Furlined
Director:
Douglas Avery
Creative Director:
Brian Bennett
Copywriter:
Brian Bennett
Copywriter:
Mike Byrne
Copywriter:
John Wargo
Art Director:
Ron Harper
Producer:
Randy Meza
Production Company:
Furlined
Director:
Douglas Avery
President:
Diane McArter
Senior Executive Producer:
David Thorne
Producer:
Greg Haggart
DP:
Max Goldman
Editor:
Nicholas Wayman Harris
Editorial House:
Union Editorial

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