Creativity

Carling Gets Nostalgic With Cameo From 80s Lads

New campaign from Creature harks back to iconic WCRS spots

Published on May 30, 2013

Editor's Pick

UK lager brand Carling looks fondly back to an iconic 80s campaign in a new spot by Creature London set to break this weekend. Stephen Frost and Mark Arden, the comedy duo that starred in the classic "I Bet He Drinks Carling Black Label" ads by WCRS, look on as a younger pair of lads attempt a jaw-dropping trick shot on a pool table, prompting the verdict "It's good…but it’s not quite Carling". The new spot was directed by The Sniper Twins out of Smuggler. The original ads included 1989's Dambusters, a spoof of the classic war film, which won Gold at Cannes and featured Frost and Arden as a pair of RAF pilots, and Launderette a spoof of the Levi's ad featuring Nick Kamen.

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About

Credits

Date
May 30, 2013
Agency:
Creature
Client:
Carling
Creative Director:
Stuart Outhwaite
Creative Director:
Ed Warren
Creative Director:
Ben Middleton
Planner:
James Mitchell
Media Agency:
Zenith Optimedia
Media Planner:
Natalie Cummins
Production Company:
Smuggler
Director:
The Sniper Twins
Post Production:
Unit
Audio Post:
Factory

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