To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Carling Gets Nostalgic With Cameo From 80s Lads

New campaign from Creature harks back to iconic WCRS spots

Editor's Pick
UK lager brand Carling looks fondly back to an iconic 80s campaign in a new spot by Creature London set to break this weekend. Stephen Frost and Mark Arden, the comedy duo that starred in the classic "I Bet He Drinks Carling Black Label" ads by WCRS, look on as a younger pair of lads attempt a jaw-dropping trick shot on a pool table, prompting the verdict "It's good…but it’s not quite Carling". The new spot was directed by The Sniper Twins out of Smuggler. The original ads included 1989's Dambusters, a spoof of the classic war film, which won Gold at Cannes and featured Frost and Arden as a pair of RAF pilots, and Launderette a spoof of the Levi's ad featuring Nick Kamen.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 30, 2013
Creative Director:
Stuart Outhwaite
Creative Director:
Ed Warren
Creative Director:
Ben Middleton
James Mitchell
Media Agency:
Zenith Optimedia
Media Planner:
Natalie Cummins
Production Company:
The Sniper Twins
Post Production:
Audio Post:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age