Creativity

This Fast Food Coupon Doubles as a Patriotic Tattoo

Carl's Jr. / Hardee's Makes Body Art Out for Fourth of July Promotion

Published on Jun 30, 2015

Editor's Pick

It's hard to be creative with coupons but U.S. fast food purveyor Carl's Jr. / Hardee's has managed it by making one that doubles as a temporary tattoo. Part of a Fourth of July-themed campaign, the coupon features an eagle carrying a Carl's takeout back and can be applied to your skin for the all-American holiday. Also promoted in a Fourth-themed spot, the tattoo was created by the brands' agency 72andSunny.

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Credits

Date
Jun 30, 2015
Agency:
72andSunny
Chief Executive Officer:
Andy Puzder
Client:
Carl's Jr. and Hardee's
Chief Marketing Officer:
Brad Haley
Senior Vice President of Product Marketing:
Bruce Frazer
Director of Advertising:
Brandon LaChance
VP, Field Marketing, Media & Merchandising:
Steve Lemley
Director of Product Marketing and Merchandising:
Christie Cooney
Product Director:
Kathy Johnson
Product Marketing Manager:
Allison Pocino
Director of Public Relations:
Kathleen Bush
Chief Creative Officer:
Glenn Cole
Group Creative Director:
Justin Hooper
Group Creative Director:
Mick DiMaria
Creative Director/Designer:
Tim Wettstein
Creative Director/Writer:
Mark Maziarz
Designer:
Ryan Davis
Junior Writer:
Reilly Baker
Group Strategy Director:
Matt Johnson
Strategist:
Eddie Moraga
Group Brand Director:
Alexis Coller
Senior Brand Manager:
Abigail Rutkowski
Brand Coordinator:
Kristyn Kazanjian
Art Producer:
Brigitte Bishop
Business Affairs Director:
Amy Jacobsen
Business Affairs Manager:
Maggie Pijanowski
Business Affairs Coordinator:
Calli Howard
Vendor:
DSG International
Illustrator:
Andy Pitts

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