Creativity

Carl's Jr. and Hardee's: Burger Slayer

There can be only one Burger Slayer—per month, that is. But thanks to an online/mobile/user-generated campaign from L.A.-based interactive agency Spacedog for Carl's Jr. and Hardee's, a new king of consumption will be crowne

Published on Jul 21, 2006

Editor's Pick

There can be only one Burger Slayer—per month, that is. But thanks to an online/mobile/user-generated campaign from L.A.-based interactive agency Spacedog for Carl's Jr. and Hardee's, a new king of consumption will be crowned every time the calendar flips. Fast food warriors can join the fray by aiming a cell phone camera at themselves as they do battle with (i.e. eat) a monstrous Carl's Jr. or Hardee's burger. The resulting image of carnivorous destruction is then sent or uploaded to one of the sister restaurant's websites, where the best ones will be voted upon by the hungry masses. The slayer who garners the most votes receives spoils of victory in the form of free burgers for an entire month.

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About

Credits

Date
Jul 21, 2006
Managing Director:
Dustin Callif
Producer:
Justin Bain
Creative Director:
Cosmo Jones
Sound Design:
Cosmo Jones
Copywriter:
Jordan Schatz
Flash Designer:
Chris Sessions
Flash Motion Graphics:
Joe Grey
Database/Ruby Programmer:
Sergio Bayana
HTML Production:
Seth Engelhard
Agency:
Spacedog
Client:
Carl's Jr. and Hardee's

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