Creativity

Heidi Klum is Mrs. Robinson in 72andSunny's Latest for Carl's Jr

New campaign spoofs 'The Graduate'

Published on Mar 22, 2013

Editor's Pick

"Do you like bourbon... burgers?," Heidi Klum asks a young, terrified student in 72andSunny's latest spot for Carl's Jr., which spoofs "The Graduate," and compares the experience of chomping down into a Jim Beam burger to losing your virginity.

Like the brand's previous babe-heavy messaging, the sexual innuendo is still there, but at least this has some semblance of a storyline.

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Credits

Date
Mar 22, 2013
Agency:
72andSunny
Client:
Carl's Jr.
ECD/Production:
Glenn Cole
Creative Director:
Mick DiMaria
Creative Director:
Justin Hooper
Writer:
Rebecca Ullman
Designer:
Sarah Herron
Director of Film Production:
Sam Baerwald
Senior Producer:
Molly Mcfarland
Film Producer:
Brooke Horne
Production Company:
H.S.I. Productions
Director:
Chris Applebaum
Head of Production:
Doron Kauper
Executive Producer:
Kim Dellara
Producer:
John Hardin
Editorial:
Arcade Editorial
Editorial:
Will Hasell
Producer:
Amburr Farls
Managing Partner:
Damian Stevens
Post Effects:
Brickyard VFX
Lead Visual Effects Artist:
Patrick Poulatain
Head of Production:
Diana Young
Sound Design:
On Music And Sound
Mixer:
Chris Winston

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