Fast feeders Carl's Jr. and Hardees have been eschewing the T&A in favor of superheroes, with a campaign via 72andSunny that partners with X-Men. First, Mystique showed us how to eat a giant burger, and now, Quicksilver "takes his time" eating a bacon, egg and cheese biscuit -- with a side of orange juice.
Previously, the brand invited you to take a photo on Instagram of yourself with a burger, then hashtag it #EatLikeYouMeanIt, in exchange for a very special makeover.
- Latest Creativity News on Ad Age
Station Signs Wonder, Berresford Joins Fat Lemon and More
Agency Tattoos: Sarah Pope
Agency Tattoos: Jeremiah Dapkey