Creativity

Carl's Jr and Hardee's Invite You to Reclaim Your Angus

Offer Angus burgers for less after McDonald’s discontinues the item

Published on Jun 10, 2013

Editor's Pick

McDonald's has discontinued its Angus Third Pounder – and "fans" of the product are, understandably, upset. Carl's Jr. and Hardee's seek to get some brownie points with "Reclaim Your Angus," which offers their own 100% Black Angus Six Dollar Burger for less money than the McD's product. 

In this video, Carl's Jr./Hardee's CEO Andy Puzder reads some angry tweets from customers, encouraging them to head on over to the site and "reclaim" their beefy patties via a coupon.

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About

Credits

Date
Jun 10, 2013
Agency:
72andSunny
Client:
Carl's Junior/Hardee's
ECD/Partner:
Glenn Cole
Creative Director:
Mick DiMaria
Creative Director:
Justin Hooper
Writer:
Rebecca Ullman
Designer:
Sarah Herron
Director of Film Production:
Sam Baerwald
Senior Film Producer:
Molly Mcfarland
Production Company:
Gorilla Content
President (Production):
Brian Latt
Managing Partner, Digital:
Dustin Callif
Executive Producer:
Danielle Peretz
Executive Producer:
Oliver Fuselier
Producer:
Leanne Amos
Digital Producer:
Simi Dhillon
Editor:
Mark Panik
Editor:
Matt Mariska

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