Creativity

If Carlsberg Made Beauty Products ... Oh Wait, It Did

Male Grooming Range Goes on Sale in Denmark

Published on Jun 18, 2015

Editor's Pick

Hot on the heels of Lidl's Eau de Grill and Burger King's cologne comes the latest crazy product extension -- a range of male grooming products made by beer brand Carlsberg.

CP&B Copenhagen dreamed up the Beer Beauty range, which is a genuine set of products available to buy worldwide made using yeast, barley and hops in a partnership with Danish cosmetics company Urtegaarden.

Each product in the Beer Beauty series contains 0.5 litres of real Carlsberg beer. Carlsberg Brewmaster Erik Lund explained in a statement: "The beer is freeze-dried into a powder, and then mixed with organic ingredients in order to create a unique series of products: shampoo, conditioner and body lotion."

While the limited edition range is not exactly cheap -- a set of the shampoo, conditioner and body lotion costs 63.84 euros ($73) -- it's a fair bet that some guys will pay a premium to be slathered in their favorite beer. Although it would be much cheaper to just buy a can and pour it over their heads.

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About

Credits

Date
Jun 18, 2015
Agency:
CP+B - Copenhagen
Client:
Carlsberg

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