Creativity

Hipster Protip: Put Carlsberg on Your Moustaches to Make Them Beautiful

Brand Extends Beauty Line in Support of Movember

By Ann-Christine Diaz. Published on Oct 28, 2015

Editor's Pick

Earlier this year, Carlsberg Laboratory, the R&D lab of Carlsberg Breweries, launched an unusual brand extension: beauty products. The "Beer Beauty" line included shampoo, conditioner and body lotion, each containing .5 liters of real Carlsberg brew. The idea was that the beer's hops, barley and yeast are full of vitamins and minerals known to beautify your skin and hair.

Now, in support of the Movember Foundation, which is behind the annual event encouraging men to grow moustaches to raise awareness of male health issues, Carlsberg has extended its line of beauty products to include shaving gel, aftershave and moustache cream.

Carlsberg agency CP&B Scadinavia created this film promoting the new goods, each fortified with 200ml of freeze-dried Carlsberg premium pilsner. They can be purchased at Carlberg's Beer Beauty site. All proceeds will go to the Movember Foundation.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 28, 2015
Agency:
CP+B Scandinavia
Client:
Carlsberg

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.