Earlier this year, Carlsberg Laboratory, the R&D lab of Carlsberg Breweries, launched an unusual brand extension: beauty products. The "Beer Beauty" line included shampoo, conditioner and body lotion, each containing .5 liters of real Carlsberg brew. The idea was that the beer's hops, barley and yeast are full of vitamins and minerals known to beautify your skin and hair.
Now, in support of the Movember Foundation, which is behind the annual event encouraging men to grow moustaches to raise awareness of male health issues, Carlsberg has extended its line of beauty products to include shaving gel, aftershave and moustache cream.
Carlsberg agency CP&B Scadinavia created this film promoting the new goods, each fortified with 200ml of freeze-dried Carlsberg premium pilsner. They can be purchased at Carlberg's Beer Beauty site. All proceeds will go to the Movember Foundation.