Creativity

Carlsberg Festis: Unbore Grandpa

If Gramps laughs, you win.

Published on Apr 20, 2011

Editor's Pick

For its latest promotion for Swedish softdrink brand Festis, Akestam Holst launched Unbore Grandpa, an online contest asking visitors to make an old geezer laugh. Users activate their webcam and get their funny on, and if they get Gramps to giggle, they win a free bottle of Festis.

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About

Credits

Date
Apr 20, 2011
Agency:
Akestam Holst
Client:
Carlsberg Festis
Creative Director:
Marcel Bultman
Art Director:
Petra Albrektsson
Copywriter:
Jaokim Labraaten
Design:
Oscar Gardo
Design:
Karin Martensson
Design:
Linda McAllister
Design:
Kristoffer Larberg
Production Company:

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