Creativity

Carlsberg Festis: Unbore Mornings

A wakeup call that isn't boring.

Published on Jun 06, 2011

Editor's Pick

The brand mission of Festis, a still drink made by Carlsberg in Sweden, is to 'Unbore' anything.

So, with its Unbore Mornings app for iPhone, iPod and iPad, you set the alarm and the app scans the globe for headlines, fetches news from your Facebook account and collects the latest gossip on the Hollywood stars. At wake-up time, you get the full report from its news anchor cat, which speaks 20 languages.

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About

Credits

Date
Jun 06, 2011
Agency:
Akestam Holst
Creative Director:
Martin Cedergren
Art Director:
Petra Albrektsson
Client:
Carlsberg
Copywriter:
Joakim Labraaten
Design:
Oscar Gardo
Design:
Karin Martensson
Design:
Linda McAllister
Design:
Kristoffer Larberg
Production Company:

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