In Carlsberg's latest ad in the "If Carlsberg Did" series, we visit a barber shop that apparently represents every guy's dream of getting a haircut. That includes a gorgeous view instead of your own face in the mirror, funky live music from a female soul quartet, fishing, a kung fu-style barber and of course beer. There's also a groovy haircut for the dog. 72andSunny Amsterdam created the spot, set to launch in the U.K. and Sweden.
Not all Carlsberg's fantasy scenarios are pipe dreams; last week the Danish beer unveiled a range of (real life) male grooming products.