Carlsberg: Unbottle Yourself - Mission #16

Swedes, it's time to let loose!

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Carlsberg Sweden teamed with Akestam Holst to get their traditionally reserved countrymen to let their hair down through the new "Unbottled" iPhone and Android app. The Unbottle Yourself app and accompanying website challenge Swedes to become more social with 500 ridiculous missions, like posing as celebrities or dancing in department stores. The competition begins on April 5 and runs through April 17.

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About

Credits
Date
Mar 28, 2011
Agency:
Akestam Holst
Client:
Carlsberg
Creative Director:
Marcel Bultman
Art Director:
Bjorn Gustafsson
Copywriter:
Patrick Dry
Creative:
Alex Picha
Creative:
Ida Tenggren
Creative:
Jerker Winther
Creative:
Sara Clewemar
Production Company:
B-Reel
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