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Carmichael Collective: Urban Plant Tags - Fire Hydrant

Care instructions for urban life.

Editor's Pick

Carmichael Collective, the project within Carmichael Lynch that is focused on "creativity for creativity's sake," created these 'Urban Plant Tags' as a recent project. Reminiscent of the tags you get when you purchase plants -- that generally guide you on how to best care for them, these are lifesize versions for urban staples like benches, fire hydrants and street lamps.

Zoom in to see the care guidelines. They include things like: "Keep warm with butt" and "Apply real estate ads bi-annually" for the park bench, and "feed adequately stamped objects" for the mailbox. Check out all of them on the right.

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About

Credits
Date
May 04, 2012
Agency:
Carmichael Lynch
Client:
Carmichael Collective
Category
Latest Creativity News on Ad Age

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