Creativity

Pastels Are the New Black for These Badass Bikers

U.K.'s Carphone Warehouse Promotes Smartphone Colors in a Different Style From Apple

Published on Dec 08, 2014

Editor's Pick

"Sons of Anarchy" meets the British seaside in this spot for U.K. retailer Carphone Warehouse, promoting its range of smartphone colors in a way that shows it's not just Apple that can do all the colors of a rainbow. The ad, by CHI & Partners and directed by Hobby Film's Magnus Renfors, sees a gang of bikers, clad in bright pastels, invade a grey coastal town in winter. Never have pastels looked so badass.

Alongside the ad, Carphone Warehouse is running a competition on its social channels under the hashtag #colourinvasion, giving customers the chance to win a color handset every day for two weeks.

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About

Credits

Date
Dec 08, 2014
Agency:
CHI & Partners London
CEO:
Nick Howarth
Client:
Carphone Warehouse
Chief Strategy Officer:
Neil Goodlad
Business Director:
Sam Lewis
Executive Creative Director:
Jonathan Burley
Creative Director:
Rob Webster
Creative Director:
Alexei Berwitz
Copywriter/Art Direction:
William Cottam
Copywriter/Art Direction:
James Crosby
Producer:
Ollie Tancock
Media Agency:
m/SIX
Media Planner:
Matthew White
Production Company:
Hobby Film
Director:
Magnus Renfors
Producer:
Erik Liss

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