Pastels Are the New Black for These Badass Bikers

U.K.'s Carphone Warehouse Promotes Smartphone Colors in a Different Style From Apple

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"Sons of Anarchy" meets the British seaside in this spot for U.K. retailer Carphone Warehouse, promoting its range of smartphone colors in a way that shows it's not just Apple that can do all the colors of a rainbow. The ad, by CHI & Partners and directed by Hobby Film's Magnus Renfors, sees a gang of bikers, clad in bright pastels, invade a grey coastal town in winter. Never have pastels looked so badass.

Alongside the ad, Carphone Warehouse is running a competition on its social channels under the hashtag #colourinvasion, giving customers the chance to win a color handset every day for two weeks.

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Dec 08, 2014
CHI & Partners London
Nick Howarth
Carphone Warehouse
Chief Strategy Officer:
Neil Goodlad
Business Director:
Sam Lewis
Executive Creative Director:
Jonathan Burley
Creative Director:
Rob Webster
Creative Director:
Alexei Berwitz
Copywriter/Art Direction:
William Cottam
Copywriter/Art Direction:
James Crosby
Ollie Tancock
Media Agency:
Media Planner:
Matthew White
Production Company:
Hobby Film
Magnus Renfors
Erik Liss
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