Too Cheap for Valentine Flowers? Carphone Warehouse Will Help You Out

This Newspaper Ad is Good for Something!

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As part of its "Scrimping" campaign, U.K. independent mobile phone retailer Carphone Warehouse is running this special Valentine's Day ad designed to save your wallet, created out of CHI & Partners. Running in newspaper, consumers can simply roll it up to turn it into a colorful holiday "bouquet." Perfect way to celebrate the brand's positioning as patron to penny-pinchers.

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Feb 14, 2014
CHI & Partners London
Carphone Warehouse
Executive Creative Director:
Jonathan Burley
Creative Director:
Rob Webster
Creative Director:
Alexei Berwitz
Copywriter/Art Direction:
James Crosby
Copywriter/Art Direction:
Will Cottam
Art Buying:
Emma Modler
Smoke & Mirrors
Mike Henderson
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