Creativity

Too Cheap for Valentine Flowers? Carphone Warehouse Will Help You Out

This Newspaper Ad is Good for Something!

Published on Feb 13, 2014

Editor's Pick

As part of its "Scrimping" campaign, U.K. independent mobile phone retailer Carphone Warehouse is running this special Valentine's Day ad designed to save your wallet, created out of CHI & Partners. Running in newspaper, consumers can simply roll it up to turn it into a colorful holiday "bouquet." Perfect way to celebrate the brand's positioning as patron to penny-pinchers.

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About

Credits

Date
Feb 14, 2014
Agency:
CHI & Partners London
Client:
Carphone Warehouse
Executive Creative Director:
Jonathan Burley
Creative Director:
Rob Webster
Creative Director:
Alexei Berwitz
Copywriter/Art Direction:
James Crosby
Copywriter/Art Direction:
Will Cottam
Art Buying:
Emma Modler
Retouching:
Smoke & Mirrors
Design:
Mike Henderson

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