Creativity

Carrefour: Virou.gr

URL shortener with a heart

Published on Jun 07, 2011

Editor's Pick

With Twitter limiting us to 140 characters, many tweeters use URL shorteners when posting links to other sites. In Brazil, Carrefour decided to launch one 'with a heart'. Its URL shortener, Virou.gr, donates 1g of food to be distributed by the Brazilian Red Cross, for each character you reduce your link by. (Virou translates as 'turned into'.) Almost a month after its release, 60,000 links have already been shortened and the URL has attracted buzz on Twitter and blogs.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 07, 2011
Agency:
F/Nazca Saatchi & Saatchi
Client:
Carrefour
Creative Director:
Fabio Fernandes
Creative Director:
Theo Rocha
Creative:
Isabelle de Vooght
Creative:
Roberta Harada
Creative:
Isaac Serruya
Illustrator:
Mauro Ferreira
Programmer:
Paulo Pacheco
Programmer:
Ariadne Gomes
Programmer:
Jeffferson Russo
Art Buyer:
Edna Boombini
Typographer:
Jomar Farias
Typographer:
Carlos Vieira
Planner:
Jose Porto
Planner:
Mark Cardoso
Media:
Lica Bueno
Media:
Rafaela Queiroz
Agency Producer:
Regiani Pettinelli
Production Company:
Vetor Zero
Production Company:
Lobo
Director:
Gabriel Nobrega
Post Producer:
Vetor Zero
Post Producer:
Lobo
Visual Effects Editor:
Maisa Mendoca
Executive Producer:
Alberto Lopes
Executive Producer:
Sergio Salles
Sound:
VU Studio
Composer:
Camilo Carrara
Advertiser's Supervisor:
Jose Melchert
Advertiser's Supervisor:
Mauricio Martiniano
Advertiser's Supervisor:
Arnaldo Karabachian

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.