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Carrefour: Virou.gr

URL shortener with a heart

Editor's Pick

With Twitter limiting us to 140 characters, many tweeters use URL shorteners when posting links to other sites. In Brazil, Carrefour decided to launch one 'with a heart'. Its URL shortener, Virou.gr, donates 1g of food to be distributed by the Brazilian Red Cross, for each character you reduce your link by. (Virou translates as 'turned into'.) Almost a month after its release, 60,000 links have already been shortened and the URL has attracted buzz on Twitter and blogs.

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About

Credits
Date
Jun 07, 2011
Agency:
F/Nazca Saatchi & Saatchi
Client:
Carrefour
Creative Director:
Fabio Fernandes
Creative Director:
Theo Rocha
Creative:
Isabelle de Vooght
Creative:
Roberta Harada
Creative:
Isaac Serruya
Illustrator:
Mauro Ferreira
Programmer:
Paulo Pacheco
Programmer:
Ariadne Gomes
Programmer:
Jeffferson Russo
Art Buyer:
Edna Boombini
Typographer:
Jomar Farias
Typographer:
Carlos Vieira
Planner:
Jose Porto
Planner:
Mark Cardoso
Media:
Lica Bueno
Media:
Rafaela Queiroz
Agency Producer:
Regiani Pettinelli
Production Company:
Vetor Zero
Production Company:
Lobo
Director:
Fabio Acorsi
Director:
Gabriel Nobrega
Post Producer:
Vetor Zero
Post Producer:
Lobo
Visual Effects Editor:
Fabio Acorsi
Visual Effects Editor:
Maisa Mendoca
Executive Producer:
Alberto Lopes
Executive Producer:
Sergio Salles
Sound:
VU Studio
Composer:
Camilo Carrara
Advertiser's Supervisor:
Jose Melchert
Advertiser's Supervisor:
Mauricio Martiniano
Advertiser's Supervisor:
Arnaldo Karabachian

See more credits

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