Creativity

Carsa: Sexual Assault Poster

Team up for a cause.

Published on Jan 26, 2012

Editor's Pick

This print effort out of BBDO New York enlisted a unique kind of team to promote the mission of the CARSA Niagara Region Sexual Assault Centre. The campaign was inspired by the insight that a person who suffers sexual abuse at a young age is more likely to suffer other unsavory consequences, like depression, violence and drug addiction. The agency approached various organizations like substance abuse programs and mental health institutions to feature the woman shown in a Niagara ad in their own advertising--to communicate that she could easily end up the poster-figure for their own various causes. The posters were displayed together for added impact. The campaign is ongoing, with more institutions and programs joining each day. Check out the various ads below.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 26, 2012
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
Carsa
Creative Director:
James Clunie
Copywriter:
Chris Beresford-Hill
Copywriter:
James Clunie
Art Director/Designer:
James Clunie
Photographer:
Billy Seigrist

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.