Creativity

Cars.com: Neck -- Super Bowl XLVI

Two heads are better than one.

Published on Feb 02, 2012

Editor's Pick

DDB Chicago definitely took some weird pills while concepting this Super Bowl ad, for Cars.com. A man grapples with how much confidence his, er "confidence" has been getting recently.

The ad will be tied to a charity effort. For every viewer who uses Shazam to tag the commercial (and its strangely catchy song) $1 will be donated to one of seven children's charities.

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About

Credits

Date
Feb 02, 2012
Agency:
DDB Chicago
CCO:
Ewan Paterson
Client:
Cars.com
GCD:
Mark Gross
Copywriter:
Matt Collier
Art Director:
Wayne Robinson
Exec Producer:
Brigette Whisnant
Production Company:
Biscuit Filmworks
Director:
Tim Godsall
Executive Producer:
Holly Vega
Line Producer:
Rick Jarjoura
DP:
Jeff Cutter
Production Manager:
Mercedes Allen
Editorial:
Arcade Edit
Editor:
Geoff Hounsell
Managing Partner:
Damian Stevens
Executive Producer:
Deanne Mehling
Post Producer:
Kirsten Thon-Webb
Assistant Editor:
Dean Miyahira
Visual Effects:
The Mill
Colorist:
Adam Scott
Music & Sound Design:
Beacon Street

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