This Stylish, Colorful French Spot Is Actually Encouraging Breast Cancer Screening

Ad by Carte Noire Has Fun With Women's Nicknames for Their Breasts

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Editor's Pick

A light-hearted looking spot done by French coffee brand Carte Noire for Breast Cancer Awareness Month proves that the French can even do ads for breast screenings stylishly.

The film, by BETC Paris, features famous French personalities such as singer Micky Green, underwear designer Chantal Thomass and musician Yelle, each posing with an object representing their favourite nickname for their breasts. They range from the more familiar -- melons, fried eggs, pears -- to the less expected, like sirens and satellites. Their poses are set to the catchy original soundtrack, performed by Yelle.

Though it might look like a pop video, it ends with a serious message: we might all have different nicknames for ours, but if we want to keep them we should look after them.

Directed by Control Films directorial trio M.A.L., the campaign encourages women to get regular breast screenings and asks them to post their own pictures on social media under #AuNomDesSeins (in the name of breasts) in order to spread the word.

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About

Credits
Date
Sep 23, 2015
Agency:
BETC Paris
Client:
Carte Noire
Client Management:
Mathilde Reymondier
Client Management:
Elisabète Vidal
Client Management:
Xavier Seyrig
Agency Management:
Anne-Isabelle Cerles
Agency Management:
Vincent Reynaud
Agency Management:
Amandine Platet
Creative Director:
Manoëlle Van-Der-Vaeren
Art Director:
Pierre Cauret
Copywriter:
Fanny Molins
Copywriter:
David Aronson
TV Producer:
Caroline Bouillet
Production House:
Control
Sound Production:
Schmooze
Director:
Mal
Category
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