Creativity

Cartier: Winter Tale

A snowy wonderland.

Published on Nov 21, 2012

Editor's Pick

Something about panthers and a winter wonderland seems to just work for Cartier. Last year, the luxury jewerly brand unveiled an opulent short film featuring the brand's emblematic animal. Called "L'Odyssee de Cartier," the film was a heavy, sparkly journey through Cartier's history and the world.

Now, the brand's back with "Winter Tale," featuring two panther cubs who play an adorable game of hide-and-seek near a big, beautiful Christmas tree, on a ground carpeted with what looks like diamond-esque snow. It's nowhere as heavy as last year's project, which was directed by Bruno Aveillan via agency Marcel, but has a younger, fresher feel to it.

And if you're wondering, the music is from "Edward Scissorhands."

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About

Credits

Date
Nov 21, 2012
Client:
Cartier

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