Carvalho Hosken: The Social Home Tour

A future home filled with memories.

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Editor's Pick

"Tailor-made" is a phrase repeated so often in the real-estate market that it has lost all meaning. But Brazilian agency ArtPlan, for client Carvalho Hosken, is out to change that, with the "Social Home Tour." Before prospective buyers visited the "showhome" for a tour, they scheduled their visit using their Facebook login. Each apartment was then customized for the visit, with family photos hanging on the walls, for example. At the end of the tour, the phone rang with a special discount, and the experience could also be shared on Facebook.

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About

Credits
Date
Jul 13, 2012
Agency:
ArtPlan
Client:
Carvalho Hosken
ECD:
Roberto Vilhena
CD:
Gustavo Tirre
CD:
Alessandra Sadock
CD:
Hugo Monteiro
Art Director:
Augusto Correia
Art Director:
Moacyr Marques
CW:
Rodrigo Lopes
CW:
Joao Resende
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