Carvalho Hosken: The Social Home Tour

A future home filled with memories.

Published on Jul 13, 2012

Editor's Pick

"Tailor-made" is a phrase repeated so often in the real-estate market that it has lost all meaning. But Brazilian agency ArtPlan, for client Carvalho Hosken, is out to change that, with the "Social Home Tour." Before prospective buyers visited the "showhome" for a tour, they scheduled their visit using their Facebook login. Each apartment was then customized for the visit, with family photos hanging on the walls, for example. At the end of the tour, the phone rang with a special discount, and the experience could also be shared on Facebook.

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Jul 13, 2012
Carvalho Hosken
Roberto Vilhena
Creative Director:
Gustavo Tirre
Creative Director:
Alessandra Sadock
Creative Director:
Hugo Monteiro
Art Director:
Augusto Correia
Art Director:
Moacyr Marques
Rodrigo Lopes
Joao Resende

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