You Can Only Pay for These Concert Tickets with Your Hair

Casa de la Amistad Finds Innovative Way to Get Wigs for Kids with Cancer

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In Mexico, Ogilvy and Mather comes up with an innovative way to get the hair needed to make wigs for kids from low-income families that have cancer. They went to the one demographic with lots of people with very long hair -- rock music fans. The agency, working the Casa de la Amistad, created The Hairfest, a rock concert where the only way to get in was to pay with your hair.

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May 30, 2014
Ogilvy & Mather Mexico
Casa de la Amistad
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