Creativity

You Can Only Pay for These Concert Tickets with Your Hair

Casa de la Amistad Finds Innovative Way to Get Wigs for Kids with Cancer

Published on May 30, 2014

Editor's Pick

In Mexico, Ogilvy and Mather comes up with an innovative way to get the hair needed to make wigs for kids from low-income families that have cancer. They went to the one demographic with lots of people with very long hair -- rock music fans. The agency, working the Casa de la Amistad, created The Hairfest, a rock concert where the only way to get in was to pay with your hair.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 30, 2014
Agency:
Ogilvy & Mather Mexico
Client:
Casa de la Amistad

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.